With Ad Manager, a webmaster can manage advertisement business in the web page is easily. For example providing featur periodic report for every advertiser. Google doesn't practice on a few also from seller this advertisement. But, to owner of web which still silent of advertisement, Google remain to offers service Adsense. Of course choice delivered to owner of web.
This service have been prepared Google since year-end 2006. Service is being developed Google is known by blogger so called Tony Ruscoe, with code name of GAM. Name Of Ad Manager release since 21 Februari 2008.
Platform developed x'self by Google, like published by Wall Street Journal, this is not direct related with service DoubleClick which is just completed the acquisition process. Service DoubleClick is more meant for advertisement of premium, while Ad Manager as does Adsense for sale of advertisement of middle-weight downwards.
A number of analysts predicts Google will provide service DoubleClick freely. But, press secretary Google tells has not owned free plan of product and advertisement service DoubleClick.
source :kompas.com
